conceived and edited by Bruce Bernard. [conceived and edited by Bill Morrison] [conceived and edited by Phaidon editors ; conceived and edited by Openhouse and Gestalten [curated and edited by Bruce Q. Lan.] conceived and written by Peter Weibel conceived and illustrated by Paul O. Zelinsky. conceived and illustrated by Paul O. Zelinsky conceived and retold by Geraldine Elschner conceived and written by Genevieve de la Bretesche