q=%28%E7%BE%8E%29%E9%98%BF%E5%B0%94%C2%B7%E9%87%8C%E6%96%AF%28Al+Ries%29%EF%BC%8C%28%E7%BE%8E%29%E6%9D%B0%E5%85%8B%C2%B7%E7%89%B9%E5%8A%B3%E7%89%B9%28Jack+Trout%29%E8%91%97&searchType=standard&isFacet=true&view=standard&rows=10&sortWay=score&sortOrder=desc&searchWay0=marc&logical0=AND
rows=10&searchWay0=marc&logical0=AND
(美)阿尔·里斯(Al Ries)，(美)杰克·特劳特(Jack Trout)著