Ethical conflicts and communication strategies: TNCs in the context of globalization 并列题名：Ethical conflicts and communication strategies: TNCs in the context of globalization cross-cultural communication of Chinese films in the context of globalization TV rhetoric and communication in the context of globalization 并列题名：TV rhetoric and communication in the context of globalization Local architecture strategies in the context of globalization China road basic education change in China in the context of globalization Intercultural communication in the context of globalization New media communication in the context of globalization 并列题名：Intercultural communication in the context of globalization